This article tackles many issues; most importing what is good advertising for a site that will be profitable without being harmful. Google doesn’t charge to use their services but they gain their income from the companies that advertise on their site. Business wise the advertiser that pays the most should be preferred, in many cases that is somewhat expectable, but a high grossing company like Google should have more reputable clients because if their usurers dislike what’s happening they will stop using their services.
We have all been on sites that have advertisements for free this or free that but if you click on the game or what not, you get spammed. If you’re searching through and miss click you could be sending out data that you don’t want to give or receiving some you don’t want. If you constantly have this done you going to change sites and stop using the one with the miss leading advertisements.
As a business the most money you can get is a good strategy but if you start loosing customers or users then it will harm you. In the end a well formed company like Google needs to be selective of their clients and what they advertise so they can still turn a profit but still stay reputable.
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